MIDSIZE LUXURY SUV SALES IN CANADA - APRIL 2010

Not benefiting from the graces of improved sales like their smaller brethren, midsize luxury SUVs in Canada sold at a decent clip in April, but many struggled to find buyers on a grand scale. Acura MDX sales rose to 619; Lexus RX sales fell 34% to 635. As for smaller slices of the pie, sales of the Porsche Cayenne fell of a cliff in advance of the 2011 Porsche Cayenne. Volkswagen Touaregs were by no means flying off the shelves, but a 155% gain over April 2009's sales is pleasing to Volkswagen, I'm sure. The Volvo XC90 has been around about as long as the Department of Homeland Security - luxury SUV customers thus ignore the XC90. Sales of the Volvo fell from 141 last April to 84 last month.

However, arguments against the constancy of the segment ought to fall on deaf ears. Even in Canada where fuel prices are higher and the market size is smaller, five midsize luxury SUVs/crossovers sold at a rate better than ten per day. American sales analysts will scoff at the number. Canadian sales consultants enjoy the commissions.